Already hurting is the once mighty HUMMER name tag. This summer, the nations first and largest Hummer Dealership closed its doors. More recently, General Motors has spoken to “interested parties” in a bid to try and sell the Big H name plate off.

Although actual merger talks between Chrysler (parent company Cerberus) and GM have been put on hold (thanks to our horrendous economy), both were discussing it for almost a month before someone leaked this rumor. And with any company crossover, someone is going to get cut. It’s not like there’s going to be a Chrysler Dodge Jeep Buick Hummer GMC Chevrolet Pontiac Cadillac dealership popping up in your town anytime soon.

Hummer still appeals to the truck and off-roading fans in North America. However, sales are down, way down. But reviews of the H2 and H3 remain positive – as long as the critic takes the vehicle for what it is. Hummer probably won’t survive as a GM name, with or without any major merger. But if they want to survive as a high end SUV and truck maker, better gas mileage, new designs and a hybrid vehicle need to be put into work. At the same time, Hummer needs to keep their rough and tumble edge that fans enjoy. It’s a hard balance for anyone who decides to purchase the H tag.