Looking at Hummer’s H3T micro site, Hummer takes its off-road, adventurous appeal to a whole new level. Hummer markets the vehicle as being versatile for fun seekers offering those a chance to experience the most out of their Hummer. Some would argue, this is a slight shift from its original branding strategy. In most cases, driving a Hummer comes with an idealistic status of wealth, while still encompassing toughness and reliability. The H3T takes on a whole new idea of function and flexibility. Not only does the new brand appeal to those searching for a vehicle to fit multiple lifestyles, it still embodies the same off road aggressiveness.

The micro site allows users to interact with the H3T with the vehicle’s function as the main selling point. It invites users to experience the options of outdoor activities such as camping, boating, kayaking, biking, use of outdoor motor sports and more. When does the image of a new vehicle ever feature the rear of it?

The new H3T really puts a different dimension into the Hummer brand. Now, pickup drivers can have luxurious comfort with rugged appeal in the pickups truck class. This new model will attract many buyers who never would have considered Hummer as an option. It really is the best of both worlds.

In Four Wheeler’s review, it claims the truck will be a contender for PickUp of the Year and is “one to beat when it comes to trail work.” After taking it through their bolder course, positive feedback is as certain as its toughness. GM’s true test will come in the fall.