Ever flip through ESPN 8 on the weekends or while out at a taco bar and see those crazy strongman competitions? Where giant, Nordic men with names containing no vowels lift tree trunks and automobiles for 100 ft? Well Hummer has noticed and is not only sponsoring these competitions, but donating their H3 for the strong boys to tug, lift and bench press.

From HUMMER’s Press Release:

HUMMER Adds Muscle to 2008 OZ Strongman Contest

Australia’s strongest men will go head-to-head in the name of the iconic HUMMER brand for the national OZ Strongman title this weekend.

For the first time ever, HUMMER will support the OZ Strongman Nationals – a contest which pits man against machine in the fight for the Australian title.

More than 38 athletes from around Australia will compete in six disciplines at Chandler Velodrome in Brisbane on Sunday 9 November, events which include pushing a rugged HUMMER H3 up to 30 metres.

Competitors from three classes – Light, Middle and Heavy Weight – will battle it out in world-famous weight challenges designed to test strength, speed, power and endurance.
Special guests will feature throughout the day-long event, including local radio identity Shauny Wilson, International IPF Champion Scott Fletcher and international strongman Warrick Brant.

OZ Strongman Managing Director Chris Andrews said HUMMER’s dynamic reputation makes it the perfect partner for the National Championship.

“It makes perfect sense to combine the strengths of the HUMMER brand and the OZ Strongman Championship,” he said.

“Like the HUMMER H3, our competitors thrive in a challenging environment, have enormous endurance and look pretty powerful too.”